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Living Sustainability in the Company – Vol. 2

For several weeks now, we have shifted our entire coffee consumption to fair trade organic coffee from claro.

claro has been committed to fair trade since 1977 and maintains long-term, direct relationships with small businesses that produce in a socially and environmentally sustainable manner. This supports biodiversity in small-scale agriculture as well as social projects.

But why would you even dring Fairtrade coffee instead of conventional?

Organic and Fair Trade coffee is healthier as most pesticides are not allowed in organic agriculture.

Fair trade relations and better working conditions for coffee farmers are the focus of many fair trade initiatives. Fair trade strengthens small-scale farming and local organizational structures, ensures employee training, strengthens the bargaining position of producers, reduces child labor and much more.

In addition, fair trade criteria provide for responsible use of water resources, low waste production and renewable energy.

By the way…

… the costs for our coffee are not higher than for conventionally grown, high quality beans. And in terms of taste, claro’s coffee also convinced our colleagues.

More than 100 million people in over 70 countries try to make a living on coffee production. That’s why it’s important to buy and trade fairly with coffee – because it helps us to shape an enormous market. At company level with a weekly consumption of about 2.5 kg of coffee beans, we want to do our part.

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