You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking this link. An opt-out cookie is set to prevent future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.
We use Google Analytics including the functions of Universal Analytics. Universal Analytics allows us to analyze the activities on our pages across devices (e.g. for access via laptop and later via a tablet). This is made possible by the pseudonymous assignment of a user ID to a user. Such an assignment occurs, for example, when you register for a customer account or log into your customer account. However, no personal data will be forwarded to Google. Even if Universal Analytics adds additional functions to Google Analytics, this does not mean that it restricts data protection measures such as IP masking or the browser add-on.
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The above data is necessary for data processing. We process this data exclusively in order to personalise the information and offers sent to you and to better tailor them to your interests. By registering, you give us your consent to the processing of the data provided for the regular dispatch of the newsletter to the address you have provided and for the statistical evaluation of usage behaviour and optimisation of the newsletter. This consent constitutes our legal basis for processing your e-mail address within the meaning of Art. 6 para. 1 lit. a DSGVO. We are entitled to commission third parties with the technical handling of advertising measures and are entitled to pass on your data for this purpose. At the end of each newsletter you will find a link to unsubscribe at any time. When you unsubscribe from the newsletter, your registration data is promptly deleted from the system.